WinWeb

Welcome Customers With An Online Presenter

September 7, 2010

If you are looking for an unusual way of impressing the visitors to your website, WinWeb may have a great solution for you. An online presenter is an excellent new interactive way of briefly introducing the main aspects of your company to people who visit your website.

Because there are millions of websites all vying for attention, it helps to have something different that will immediately grab the attention of a visitor. Online presenters can give you this edge over your competitors and prevent potential customers from immediately navigating away from your homepage.

An online presenter is a fun and lively way of delivering content to your audience. It involves the use of a pre-recorded real presenter who will engage with readers. WinWeb can provide presenters of all different ethnic backgrounds and social status so that you will have just the right person to represent your product. These presenters will be able to present your website exactly to your requirements, with a script that has been devised by you.

WinWeb have access to a full range of facilities that allow us to create the best possible Online Presenter experience for your company. We have access to a professional crew, tele-prompting and green screen shooting. The technology we use is a mixture of Flash and High-Definition video. Once you have your completed video, it is easy to place it on your website – we will simply send you a piece of code to use.

Online presenters are far more likely to capture the attention of your website visitors than a plain block of text. Studies have shown that websites with audio / visual elements are able to keep traffic there for longer.

WinWeb’s Online Presenter is a great option for anyone looking to renewl their website. It is just one of a number of Online Marketing services provided by our multi-talented Business Support Services team. Get in touch with them now to explain your requirements.

Tips For Accountancy Outsourcing

August 31, 2010

Accounting is one of the most critical functions for any small business. Anything that the business owner wants to do is ultimately governed by accounting, otherwise they won’t be aware of the actual financial realities of the situation.

Because accounting is such an in-depth process, it is impossible to do without some expertise. Only large businesses can afford their own in-house accountants, so the majority of small companies will choose to outsource instead.

This has many advantages for the business. It will save them a lot of time and hassle by taking the entire tedious process out of their hands and removing the pressure of worrying about completing it on time to meet tax deadlines – instead, that pressure is placed on the accountant that you have outsourced to.

Not only will you save money on hiring a dedicated member of staff to deal with your accounts and paying for their on-going training, you will also make savings on office space and other related costs. If you consider how much it would cost to hire an accounting expert on a full or part-time basis, it starts to seem like outsourcing is the most sensible and affordable option for small businesses.

Another benefit of having an expert deal with your accounts is that if they uncover financial problems in your business, they will be able to explain to you in layman’s terms exactly what the problem is and how you should go about attempting to fix it. Early detection of financial difficulty is critical to the survival of small businesses.

WinWeb Business Support Services provide a number of accounting outsource options with a sliding pricing scale for businesses of all sizes. Choosing WinWeb for your accounting allows you complete peace of mind that your accounts are up-to-date and accurate.

Badly Designed Websites Are Bad For Business

August 17, 2010

Over the years, there have been numerous studies commissioned to look at what actually compels someone to purchase a product from a website. It has been proven that one of the biggest factors that will make someone decide not to purchase online is poor web design. A website that is not designed to a high standard will often have a number of problems that will make people think twice about purchasing from there.

If a website is designed badly, it might load slowly or not display correctly. A website that has been stuffed full of unnecessary large images or videos is an example of poor design. Although most people are now on broadband, spare a thought for those still stuck on dial-up. If they cannot load your site quickly they will probably go elsewhere.

Research regarding online purchasing has also shown that a visitor to your website has to be hooked within the first three clicks or else they will leave. If the navigation of your website is poor or confusing, people won’t waste time trying to figure it out. Clear signposting is essential and it should be simple for visitors to get back to the homepage at any time with just one click.

Try to keep the layout easy to read by paying extra care and attention to the text on the website. All text should be in a font that is instantly familiar to readers and not some illegible scrawl that looks pretty but is impossible to read. Using keywords that are relevant to your business activities will help people to find your website from a search engine.

If you require a professionally designed website, WinWeb’s Business Support Services team are able to help. They can create your dream website exactly to specification. If this sounds appealing, get in contact with us and tell us what you require in order to receive a quote.

Working Closely With A Web Designer

August 3, 2010

Many businesses start out with a website that is less than ideal. Over the years they will come to realise that having a website which is unfit for purpose is basically useless to a small business. It is usually at this point when they decide to get in touch with a web designer.

Business owners and freelance web designers are often so different that they might as well be speaking different languages. This makes it very difficult for them to collaborate and work closely together without problems arising, often involving the time-scale and budget. However, if you need to work with a freelance web designer, there are some things that you can bear in mind to make your life easier.

Firstly you should search around for designs that you admire and then try to find who was responsible for producing them. There is no point in hiring someone who cannot produce work that is to your taste and would reflect your business image. Ask friends and family for their recommendations of reliable designers that you might like.

You must at least know the very basics if you plan on working closely with a designer. For example, if you don’t know the difference between a web host and a domain name, you will find the process rather difficult. Remember that in order for you to be satisfied with the final result, it will take a lot of direct input from you throughout the design process. Designers will often make prospective clients complete a questionnaire before taking the job, so they can be sure that they will be able to fulfil all your requirements.

If you want a fully bespoke website that will be designed to your specification, one of our talented Business Support Services design team can help you out. We understand better than anyone else exactly what small businesses require from a website. Contact us with your requirements and we will be in touch with a quote.

Benefits of Copywriting for Small Businesses

July 27, 2010

Anyone who owns a website and struggles to get visitors will be well aware of the benefits of providing new content on a regular basis. Well written copy is the best way of helping your website become more easily located in search engines. Many small business owners simply do not have the time to continually offer new content and find that outsourcing to copywriters is the solution to their problem.

There are many advantages to be gained through using a copywriter rather than attempting to do it yourself. Regardless of the time factor, many people simply hate writing or find it difficult to write to a high standard. If this sounds like you, outsourcing copywriting duty to a professional is the ideal solution.

A good copywriter is able to create content to your specification, whilst also tailoring it for search engines. This is referred to as “Intelligent SEO” because it involves hitting keyword targets in each sentence, without the phrases turning into meaningless garbage. They also know how to strike a balance between keyword usage and also remembering to still provide useful content.

Despite the recent focus on SEO, your best chance of getting website visitors is still by providing fresh and unique content that has been written well. Experienced copywriters can take information on or research a particular topic and then create an article that offers their perspective on it.

It is possible to get a lot of content for very little investment by using so-called ‘content farms’. These will provide you with dozens or perhaps hundreds of articles for a fraction of what it would cost elsewhere. Unfortunately, you are unlikely to be satisfied with what you receive. The content may have numerous errors, ranging from poor grammar to factual mistakes. In extreme cases, it may even infringe copyright.

WinWeb’s Online Marketing team now offer a solution for anyone looking for content to place on their small business website. No matter what you require, we can provide professionally written content at very affordable rates. Get in touch with us to receive a quotation.