WinWeb

Business Support Services

Badly Designed Websites Are Bad For Business

August 17, 2010

Over the years, there have been numerous studies commissioned to look at what actually compels someone to purchase a product from a website. It has been proven that one of the biggest factors that will make someone decide not to purchase online is poor web design. A website that is not designed to a high standard will often have a number of problems that will make people think twice about purchasing from there.

If a website is designed badly, it might load slowly or not display correctly. A website that has been stuffed full of unnecessary large images or videos is an example of poor design. Although most people are now on broadband, spare a thought for those still stuck on dial-up. If they cannot load your site quickly they will probably go elsewhere.

Research regarding online purchasing has also shown that a visitor to your website has to be hooked within the first three clicks or else they will leave. If the navigation of your website is poor or confusing, people won’t waste time trying to figure it out. Clear signposting is essential and it should be simple for visitors to get back to the homepage at any time with just one click.

Try to keep the layout easy to read by paying extra care and attention to the text on the website. All text should be in a font that is instantly familiar to readers and not some illegible scrawl that looks pretty but is impossible to read. Using keywords that are relevant to your business activities will help people to find your website from a search engine.

If you require a professionally designed website, WinWeb’s Business Support Services team are able to help. They can create your dream website exactly to specification. If this sounds appealing, get in contact with us and tell us what you require in order to receive a quote.